Become Impossible to Ignore.
Rebuild Your Body. Upgrade Your Mind. Perform at an Elite Level.
Helping entrepreneurs and high performers transform their health, discipline, and identity.
The Change Your Fucking Life Program
Physical Consistency | Mental Fortitude | Habit Optimization
The world’s most comprehensive fitness, habit and mindset optimization program.
One month of living like John to rewrite the story of who you are.
Think you have what it takes to make it though this program?
*Only accpeting one client per month*
Choose Your Transformation:
Hybrid Executive Coaching
Private performance coaching for entrepreneurs and professionals who want a body capable of sustaining an extraordinary life.
Develop:
✓ Strength and athleticism
✓ Stress resilience
✓ Energy and recovery
✓ Discipline and accountability
✓ Long-term health and longevity
Train at the Home of Get Psyched Fitness while receiving personalized programming, habit coaching, and direct accountability.
Ideal for busy professionals seeking sustainable high performance.
VIP Transformation
White-glove coaching for leaders who value their time.
Train on your schedule, at your location, with direct access to JohnnieBe.
This experience combines:
✓ Personalized training
✓ Performance optimization
✓ Habit transformation
✓ Mindset coaching
✓ Elite accountability
Designed for individuals who want concierge-level support and exceptional results.
Limited availability.
Remote Performance Coaching
For ambitious professionals who want elite coaching without geographic limitations.
Develop the strength, endurance, and discipline necessary to perform at your highest level—in the gym, in business, and in life.
Includes:
✓ Personalized programming
✓ Habit and recovery coaching
✓ Ongoing accountability
✓ Direct communication
✓ Progress tracking
Imagine what you will become with me in your corner.
Common Client Outcomes
✓ Increased energy and focus
✓ Better body composition
✓ Greater confidence and resilience
✓ Improved recovery and stress management
✓ A stronger, more disciplined identity
✓ The ability to perform at a higher level in every area of life
Who is John Borden?
John is an ultra-high performance athlete who has built Get Psyched Fitness on the idea that we all have a side of ourselves that is stronger than we’ve ever imagined.
His goal is to find that for himself and inspire others to elevate themselves to unforseen greatness.
John is the Author of “Your Mindset is Your Reality” and “The Psycho’s Guide for Life,” a public speaker, and extreme strength and endurance athlete.
As of today, John has completed eight ultramarathons of at least 31 miles, including a 1st Place Finish at the 2026 RunUnlimited InHouse Ultra — Running 85 miles in 17 hours — and a 6th place finish at the 2025 Tampa Bay 100 Mile Endurance Run.
He has reached the podium in his last two Spartan Races and was awarded the Spirit of Strength Award at the 2025 Clearwater Classic Strongman Competition.
Through audacious action, he inspires others to greatness, helping them complete their own incredible accomplishments such as: running their first half-marathon, changing their posture, confidence and promotability, and competing in their first strongman competition.
With an advocate like John in your corner, excellence is the only option.
He is married to his lovely wife, Thanecha, who operates as the somatic energy side of Get Psyched Fitness. Thanecha specializes in yoga, breathwork, mindset and positivity for the overworked high-performer.
Get your copy of Your Mindset is Your Reality
Hear the ins and outs of John’s journey through mental health struggles and how he discovered the strength to build the life that was meant for him.
Available in Hardcover, Softback, Kindle and Audiobook!
